126 Artisans in Nagaland Learn Branding and E-Commerce Under PM Vishwakarma
The programme was held at the Town Council Hall and was organised by the Ministry of Micro, Small and Medium Enterprises, the Nagaland Department of Industries and Commerce, and the District Industries Centre. Participants included carpenters, masons, basket makers and barbers.
From Traditional Skills to New Markets
The programme focused on helping artisans move beyond traditional production and develop stronger businesses. Sessions covered product packaging, label design, pricing, customer identification, market expansion and business growth.
Participants were also introduced to AI tools and e-commerce platforms, giving them practical ideas for reaching customers beyond their local markets. Digital payment procedures and QR-code generation were also discussed.
For traditional artisans, these digital tools can create new opportunities to showcase their products, communicate directly with customers and build stronger market connections.
Financial and Business Awareness
The workshop also included financial literacy discussions covering household budgeting, credit scores and protection against cyber fraud. Artisans raised concerns about banking processes and field-verification delays, while experts provided guidance on pricing and setting business goals.
The programme highlighted an important message: having a traditional skill is only the beginning. Branding, technology, financial knowledge and access to markets can help artisans turn that skill into a stronger and more sustainable business.
A Digital Future for India's Artisans
PM Vishwakarma includes marketing support and assistance for artisans to improve their market connections, including branding and onboarding opportunities on e-commerce platforms.
The Mon programme is another example of how traditional craftsmanship is increasingly being connected with modern business tools.
At VishwakarmaHub, we believe the future of India's artisan community lies in combining traditional skills with digital opportunities.
Skill creates the product.
Technology expands the reach.
The artisan builds the future.
Comments
Post a Comment